move36 is our trend-setting product and shows how to reach a for classic newspapers unreachable targeting group. move36 has shown old-professionals of publishing how the future could be with a smart and extra-ordinary mixture of cross-media offers.
A classic hard-covered print magazine is substituted with a social-media supported web-portal with its own community. It’s highly represented in the targeting area through presentation at events, schools and public places of the region.
Through a smart division in different “worlds of life” i is possible to reach a great variety of targeting groups of different ages and interests.
On-point marketing-events like the “Pimp my WG”-campaign, the Body-Fly parachute Simulator or the Pics-to-Go concept support this successful full-media-project.